Maldives are Following Market trends to improve tourist experience
Posted on | June 14, 2012 | Comments Off
While the earlier business model was working quite well with high rates of occupancy during the late 90s and earlier half of the first decade of the new millennium, the economic downturn that affected the world since then had slowed down the traffic of incoming tourists. Some of the business owners had the foresight to change their businesses to fit the market trends and the government followed suit in 2011 when they announced that they were discussing plans to introduce mid-market tourism as well as joint operations with the Sri Lankan Government.
Meanwhile, as the Indian and the Eastern economies rise in strength, the Maldivian resort owners have customized their businesses to cater to specific niches of customers. Last year the then Minister of State for Tourism Thoyyib Mohamed was quoted as saying, ‘We are looking to change a perception in India that the Maldives is a luxury destination,’ referring to the fourth-strongest market for the country at the time.
The Former Minister of Tourism, Arts and Culture, Dr. Mariyam Zulfa also stated that the government was working on joint promotions between Maldives and the neighboring country of Sri Lanka. “If we can organize our product to offer in such ways, they can be accommodated. We are also very seriously looking at how some islands or some products can actually be looked up closely and intensely, at what the Chinese market actually requires”, said the minister, talking about the emerging market in China.
While flights to and from India and the East were further apart, the Maldives now has daily flights to several destinations in the Indian subcontinent and the archipelagos to the east, as well as from the Far Eastern countries. Read more and find out all that you need about having your holiday in the Maldives.
